The main overall objective is to develop and implement a cross-border public-private cooperation strategy to promote and enhance cultural and natural heritage and the sustainable economic and social development of territories involved. Contribution to the Programme specific objective:

• An integrated territorial marketing strategy will boost the attractiveness of natural and cultural assets. Innovative products will be realised to enhance excellences, provide information and deliver a more structured tourist offer, stimulating more visitors. The Contest for tourists will encourage them (as “temporary citizens”) to take an active role in promoting the appeal of these destinations. The Open Tourism Circuit service will be implemented: tourist and economic operators will increase their competences and be engage to welcome and support tourists.
• Smart and sustainable economic and social development will be stimulated by the involvement of local communities as “testimonial” of their territories.

To develop and implement a cross-border public-private cooperation strategy to promote and enhance cultural and natural heritage and the sustainable economic and social development of territories involved.

1. Cross-border model for tourism management
2. New territorial marketing products, tools and relations
3. A widespread tourist information and welcome services